The Tuesday, October 19, 1948, Denison Review announced a Schleswig promotion that had created a lot of interest in the local area.
“It will require 175 calves to supply the needs of the 37 children who have signified an intention to take part in the Schleswig Conservation and Calf Show to be held here late next summer,” the Review reported.
The event on the calendar for late summer 1949 was Schleswig’s 50th anniversary celebration, which began on September 6 of that year.
The Schleswig Conservation and Calf Show returned every year thereafter and came to be known as the Schleswig Calf Show Days in 1978.
“Schleswig was packed to overflowing over the weekend as the small community of 700 celebrated its Golden Jubilee,” the September 13, 1949, Review reported.
“Accurate figures of the crowds that taxed the town’s facilities to the breaking point were not available, but estimates ranged from 30,000 to 40,000.”
Marie Wollenhaupt, 11, of Schleswig, took top honors in the “five-calf project.”
The calves were fed for 11 months in pens of five.
“A mile-long parade with 70 floats, four bands and several other units opened the three-day celebration Thursday,” according to the Denison Review.
The parade this weekend may not be quite that long, but it remains a big part of the event, said Jack Johnson, president of the Schleswig Community Club.
“Anybody can be in the parade,” Johnson said. “All you have to do is show up.”
Line-up for the parade is at 9:30 a.m. Saturday at the Schleswig Elementary School; the parade begins at 10:30 a.m.
The Shriner Animal Unit and Rat Patrol will take part.
Tractors are welcome.
The kiddie parade lines up at 6th Street and Cedar, with judging at 10 a.m. Preregister for the kiddie parade with Lila Bubke at 712-269-4969.
The whole event features good, wholesome entertainment, Johnson said.
“It’s the most economical place families can go for kids to ride rides at a carnival,” he said.
The McDermott Family Midway, which features rides and games for all ages, opens at 3:30 p.m. on Friday. Tickets are 10 for $6.
A pedal pull for kids from preschool to sixth grade takes place at 5 p.m. Friday.
Saturday begins with a two-mile and 10k fun run at the Schleswig City Park.
A bake sale and a craft/vendor show also take place on Saturday morning.
Following the parade, a tractor ride will begin at the Schleswig Golf Course.
Saturday will also feature a broasted chicken dinner from Staley’s Food Service, the midway rides, a cribbage tournament at Cheetas Bar & Grill, Bingo and a 4-H Shark Attack water fight at the fire station.
The event closes out on Sunday morning with a pancake breakfast at the Community Building.
Free will donations at the breakfast will go toward the carnival fund.
Johnson said the whole community turns out for the event.
“Most of the community people are busy working and they don’t get a chance to see everything because they are working,” he said. “They’re involved in making things happen for the kids and also for the community projects that are happening. It’s really a great community-involved project.”
For a full rundown of the events at Schleswig Calf Show Days, see the advertisement on page 12 of the September 6 Denison Review.